Privacy Policy

1. Introduction

DataEQ, Inc. ("DataEQ", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Good Outcomes platform and website (collectively, the "Service").

DataEQ, Inc. is a Delaware corporation with company number 7101141, located at 251 Little Falls Drive, Wilmington, New Castle County, Delaware 19808.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Registration Information: Company name, your name, email address, company size
• Account Information: Username, password, and account preferences
• Communication Data: Information you provide when contacting us or participating in surveys
• Beta Program Data: Feedback, bug reports, and usage information during beta testing

2.2 Customer Data

When you use the Service, you may upload, submit, or transmit data for processing ("Customer Data"). This may include:

• Customer feedback and complaints data
• Communication records
• Conduct-related signals and classifications
• Any other data you choose to process through the Service

You retain all rights to your Customer Data. We process Customer Data solely as a data processor on your behalf and in accordance with your instructions.

2.3 Automatically Collected Information

When you access the Service, we automatically collect:

• Usage Data: Pages viewed, features used, time spent, click patterns
• Device Information: IP address, browser type, operating system, device identifiers
• Log Data: Access times, error logs, performance data
• Cookies and Tracking: See Section 6 for details

3. How We Use Your Information

We use your information for the following purposes:

3.1 Service Delivery

• Provide, operate, and maintain the Service
• Process and analyze Customer Data according to your instructions
• Authenticate users and manage accounts
• Provide customer support and respond to inquiries

3.2 Service Improvement

• Improve and optimize the Service and user experience
• Develop new features and functionality
• Conduct research and analysis on Service usage
• Monitor and analyze trends and usage patterns

3.3 Communications

• Send administrative information and Service updates
• Respond to your comments, questions, and requests
• Send marketing communications (with your consent)
• Provide beta program updates and notifications

3.4 Security and Legal Compliance

• Protect against fraud, unauthorized access, and security incidents
• Comply with legal obligations and regulatory requirements
• Enforce our Terms of Service and other agreements
• Protect our rights, privacy, safety, or property

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

• Cloud hosting and infrastructure providers
• Data analytics services
• Customer support tools
• Payment processors

These providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.

4.2 Legal Requirements

We may disclose information if required by law or in response to valid legal processes, including to:

• Comply with legal obligations and court orders
• Respond to lawful requests from government authorities
• Protect our rights and legal interests
• Investigate potential violations of our Terms of Service

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

4.4 With Your Consent

We may share information for any other purpose with your explicit consent.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection and security
• Incident response and breach notification procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of the Service. Types of cookies we use include:

• Essential Cookies: Required for the Service to function properly
• Analytics Cookies: Help us understand how users interact with the Service
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your activity for targeted advertising (with consent)

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of the Service.

7. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

When you request deletion of your account or data, we will delete or anonymize your information within 30 days, except where we are required to retain it for legal, regulatory, or legitimate business purposes.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

8.1 General Rights

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Objection: Object to certain processing of your information
• Restriction: Request restriction of processing in certain circumstances

8.2 GDPR Rights (EEA/UK Users)

If you are located in the European Economic Area or United Kingdom, you have additional rights under the GDPR, including:

• Right to lodge a complaint with a supervisory authority
• Right to withdraw consent at any time
• Right to data portability
• Right to object to automated decision-making

8.3 Exercising Your Rights

To exercise any of these rights, please contact us at armand.duplessis@dataeqinc.com. We will respond to your request within 30 days.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer information internationally, we implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.

10. Children's Privacy

The Service is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

11. Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Sending an email notification (for material changes)

Your continued use of the Service after any changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Data Protection Officer

For GDPR-related inquiries, you can contact our Data Protection Officer at:

Email: armand.duplessis@dataeqinc.com